New tech collection assistance keep Fido fit

| June 5, 2013 | 0 Comments


Whistle co-founder and CEO Ben Jacobs and beta tester Duke, who is displaying the company's new pet activity tracker.

(CNN) — What is your dog doing right now? Is he holding a nap? Furiously digging a hole in your garden? Watching “Ellen” and roaming on a chuck pillow?

For people with jobs divided from home, 8 hours can seem like a long time to be distant from a dear pet. Now, a new stand of wearable trackers can give extraordinary or endangered owners real-time information about what their dog is doing.

That information can then be collected over time to learn more about a pet’s habits and even mark early signs of health troubles that humans might miss.

San Francisco association Whistle launched the first product on Wednesday: a $100 wearable activity tracker that attaches to a dog’s collar.

The trackers are small, brushed-metallic discs, just light enough for any dog over 7 pounds to omit while he goes about common daytime activities, blissfully unknowingly he’s vital in a notice state.

“We would adore to be means to assistance these dogs live longer lives,” pronounced Whistle co-founder and CEO Ben Jacobs. “The No. 1 indicator of a dog’s health is the possess activity compared to the bottom line.”

The tracker uses an accelerometer to establish if a dog is resting, personification or sleeping. That information is synced using Wi-Fi or Bluetooth, and the owners can see it all on a smartphone app.

It’s not always apparent when a pet is sick, and the first signs might be pointed changes in appetite or behavior. The app will guard for changes and also make light suggestions, such as observant it’s time for a walk.

“We’ll give witty hints, but we never want to decider a pet parent, just like you never want to decider a child’s parent,” Jacobs said.

If they take off, pet trackers might be means make a hole in the problem of pet obesity. More than half of dogs and cats in the United States reportedly are overweight.

The information isn’t just for the owners. The Whistle app has a perspective that shows patterns over time that vets can use to assistance diagnose dogs. The information is also anonymized (dogs need their privacy, too) and collected in an total database common with veterinary researchers at institutions such as the University of Pennsylvania.

Whistle already has 20 employees and has lifted $6 million in appropriation from Silicon Valley try collateral firms for the pet tech.

That number might seem intolerable until you cruise that pets are big income in the United States, where there are somewhat more dogs than children. People reportedly spent more than $50 billion on their pets in 2012, including purchasing animals, feeding them, and profitable for veterinary caring and pet accessories.

An estimated $370 million was spent just on Halloween costumes for pets.

Silicon Valley and entrepreneurs have taken notice and are churning out dog and cat products, many personification off existent successful startups for humans.

On Kickstarter, a association called FitBark is lifting income for a identical product that will guard activity levels, though it appears reduction desirous with the data, storing it for 3 weeks. Its take on the FitBit for dogs will be in the figure of a bone and also cost about $100.

Dogtek creates Eyenimal, a GoPro-esque wearable camera for cats and dogs that record their adventures, and GPS collars such as SpotLight can act as a “Find my iPhone” for mislaid dogs.

BarkBox is a monthly subscription use in the suggestion of BirchBox that delivers a package of dog-related equipment such as treats and toys for $19 to $29 a month.

And, of course, there is an Airbnb for pets. DogVaycay connects dog owners with internal dog sitters as an choice to withdrawal pets in a cage when they travel.

The numbers advise people who adore their pets and think of them as members of the family won’t demur to spend money on the subsequent call of pet-friendly tech, generally if it can assistance keep their best friends healthy and happy.


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